Waste, scrap, cheap materials – Pure Gold. Ucycled! Upgraded! is about the establishment of an alternative aesthetic canon of material value that integrates rather than distances and that is meant to be universally, practically applicable.
Pure Gold is an IFA exhibition project to mark the institute’s 100th anniversary. The exhibition in Hamburg will be its only showing in Germany and the first stop on a ten-year tour of 20 venues around the world.